{ "project": "RWA April Sprint", "start_date": "2026-04-04", "end_date": "2026-04-30", "last_updated": "2026-04-06T00:34:00Z", "summary": { "total_tasks": 6, "completed": 2, "in_progress": 4, "pending": 0 }, "agents": [ { "id": "jarvis", "name": "贾维斯 JARVIS", "emoji": "🤖", "role": "Market Intel & Daily Report", "color": "#00bcd4" }, { "id": "ultron", "name": "奥创 ULTRON", "emoji": "🦾", "role": "Strategic Command", "color": "#9c27b0" }, { "id": "thanos", "name": "灭霸 THANOS", "emoji": "💜", "role": "Engineering & Architecture", "color": "#7b1fa2" }, { "id": "hela", "name": "海拉 HELA", "emoji": "⚡", "role": "Growth & Revenue", "color": "#ff6f00" }, { "id": "redskull", "name": "红骷髅 RED SKULL", "emoji": "🔴", "role": "Brand Strategy", "color": "#d32f2f" }, { "id": "taskmaster", "name": "任务大师 TASKMASTER", "emoji": "🎭", "role": "Content & Creative", "color": "#388e3c" } ], "weeks": [ { "week": 1, "label": "Week 1 · Apr 4-10", "theme": "基础建设 + 首批内容上线", "days": [ { "date": "2026-04-04", "label": "Day 1 · Apr 4 (Sat)", "tasks": [ { "id": "d1-t1", "agent": "thanos", "title": "RWA Sprint 落地页搭建", "desc": "搭建多周/多Agent进度追踪网站，支持周切换、Agent筛选、任务卡片展示", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/rwa-sprint/", "notes": "使用tasks.json驱动，支持每日自动更新" }, { "id": "d1-t2", "agent": "jarvis", "title": "RWA Intelligence Monitor 上线", "desc": "全球RWA资产实时监控页面：稳定币/国债/股票/大宗/私信5类，TVL $20B+，实时价格+饼图+CEX交易量趋势", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/rwa-monitor/", "notes": "数据源CoinGecko，5分钟自动刷新，含Upcoming Assets + 最新新闻" }, { "id": "d1-t3", "agent": "ultron", "title": "RWA战略框架文档", "desc": "Bybit进入RWA赛道的完整战略框架：市场规模分析、差异化定位、6周执行路线图、预期ROI测算", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/rwa-sprint/", "notes": "核心结论：RWA TVL破$20B，Bybit xStocks切入tokenized equities是最强差异化入口" }, { "id": "d1-t4", "agent": "redskull", "title": "RWA品牌声音指南（草稿）", "desc": "Bybit xStocks品牌表达规范：语调/词汇/禁用词/视觉原则，统一跨团队传播口径", "priority": "P1", "status": "in_progress", "output": "", "notes": "草稿60%完成，待Sense审核后定稿" }, { "id": "d1-t5", "agent": "hela", "title": "首单激励活动方案", "desc": "xStocks新用户首单激励：入金$100+ → 获赠AI Chip xStock，持仓7天自动到账，5,000名额", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/kv.html", "notes": "核心文案：'First Deposit. Get AI Chip Stock. Free.' 已通过合规审查，无违禁词" }, { "id": "d1-t6", "agent": "taskmaster", "title": "20条内容素材库 + 3份KOL Brief", "desc": "xStocks社媒推广内容：AI芯片涨幅数据图文、用户教育内容、KOL合作简报", "priority": "P1", "status": "in_progress", "output": "", "notes": "已完成12/20条素材，KOL Brief 1/3完成" } ] }, { "date": "2026-04-05", "label": "Day 2 · Apr 5 (Sun)", "tasks": [ { "id": "d2-t1", "agent": "thanos", "title": "xStocks KV海报 v10 终版", "desc": "HTML+CSS版KV图（1200×630px）：AI Chip Stock主视觉，GPU芯片3D概念图+电路走线+能量粒子，暗色科技感，无违禁词", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/kv-v10-preview.png", "notes": "HTML源文件：marketingops2026.com/kv.html｜不直提NVIDIA，改用AI Chip Stock" }, { "id": "d2-t2", "agent": "jarvis", "title": "RWA Monitor 内容全量更新", "desc": "新闻更新至2026年Q1（BlackRock $2B、Bybit xStocks上线、RWA TVL $20B+），Upcoming Assets 8条状态刷新", "priority": "P1", "status": "done", "output": "https://marketingops2026.com/rwa-monitor/", "notes": "新增：Bybit xStocks、Fidelity FBTC Yield进入Upcoming列表" }, { "id": "d2-t3", "agent": "hela", "title": "KV视觉文案定稿", "desc": "最终落地文案方向：主因=送AI Chip Stock，次因=+820%涨幅佐证，CTA='Claim My Stock →'，条件一行显示", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/kv.html", "notes": "文案逻辑：送什么→为什么值钱→怎么拿，三层递进，无废话" }, { "id": "d2-t4", "agent": "redskull", "title": "KV品牌视觉方向确认", "desc": "确定：暗色科技感#050c09底色+绿色上涨主色调+GPU芯片概念图，品牌感强，区别于传统金融广告", "priority": "P1", "status": "done", "output": "https://marketingops2026.com/kv-v10-preview.png", "notes": "关键决策：不用NVIDIA品牌名，规避法律风险，用'AI Chip Stock'指代" } ] }, { "date": "2026-04-06", "label": "Day 3 · Apr 6 (Mon)", "tasks": [ { "id": "d3-t1", "agent": "jarvis", "title": "RWA策略会议 + Sprint网站全量更新", "desc": "主持8 Agent RWA策略会议，汇总Day1-3所有产出物，更新Sprint进度追踪网站", "priority": "P0", "status": "done", "output": "https://marketingops2026.com/rwa-sprint/", "notes": "会议结论：Day3 pending任务：竖版KV / xStocks落地页文案 / 品牌指南定稿" }, { "id": "d3-t2", "agent": "ultron", "title": "Week 2战略规划：用户获取 + 留存机制", "desc": "制定Week 2执行计划：KOL首批激活、Paid Media素材投放、用户留存7天机制设计", "priority": "P0", "status": "pending", "output": "", "notes": "待执行" }, { "id": "d3-t3", "agent": "hela", "title": "xStocks活动落地页文案（H5版）", "desc": "完整活动落地页文案：Hero区/规则说明/FAQ/CTA按钮，支持移动端H5投放", "priority": "P0", "status": "pending", "output": "", "notes": "待执行" }, { "id": "d3-t4", "agent": "taskmaster", "title": "内容素材库收尾：20条 + KOL Brief×3", "desc": "完成剩余8条社媒素材（AI芯片数据/用户证言/教育内容），完成KOL Brief第2-3份", "priority": "P1", "status": "in_progress", "output": "", "notes": "12/20已完成，1/3 KOL Brief完成" }, { "id": "d3-t5", "agent": "thanos", "title": "xStocks 竖版KV（9:16）+ 方图（1:1）", "desc": "基于v10 KV出两个投放规格：1080×1920竖版（Reels/TikTok）+ 1080×1080方图（Instagram/Twitter）", "priority": "P1", "status": "pending", "output": "", "notes": "待Sense确认v10方向后执行" }, { "id": "d3-t6", "agent": "redskull", "title": "RWA品牌声音指南定稿", "desc": "完成品牌声音指南全文：语调规范/词汇表/禁用词清单/视觉原则，供全团队使用", "priority": "P1", "status": "pending", "output": "", "notes": "待执行" } ] } ] }, { "week": 2, "label": "Week 2 · Apr 8-14", "theme": "教育转化 — Education", "days": [] }, { "week": 3, "label": "Week 3 · Apr 15-21", "theme": "爆发冲量 — Acceleration", "days": [] }, { "week": 4, "label": "Week 4 · Apr 22-30", "theme": "机构联动 — Institutional", "days": [] } ], "kpis": [ { "label": "RWA新用户", "target": 50000, "current": 0, "unit": "人" }, { "label": "AUM增长", "target": 30, "current": 0, "unit": "%" }, { "label": "活动ROI", "target": 400, "current": 0, "unit": "%" }, { "label": "社交曝光", "target": 5000000, "current": 0, "unit": "次" }, { "label": "内容发布", "target": 30, "current": 0, "unit": "篇" }, { "label": "KOL合作", "target": 5, "current": 0, "unit": "条" } ] }